Early Returns From Super Sunday. Winners and Losers.
Posted on : 07-02-2010 | By : Tom | In : Business & Marketing
Tags: Audi, bare legs, best advertisements of Superbowl Sunday, Budweiser, Colts lose, dockers, Doritos, Drew Brees MVP of Superbowl 44, E-trade, Godaddy, Google Ad, green advertising, no pants, Saints win, Superbowl 44 advertisements, winners and losers
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Well much like Christmas, Super Sunday came with more fanfare than it delivered and in the end, the game actually was probably the best part of the day. Odd.
A quick recap of winners and losers Onequartlow style.
Winner. The New Orleans Saints. Drew Brees tied a Superbowl record with completions (32-tying the golden one…err…Tom Brady) and the Saints Defense turned in the one game changing play on that side of the ball with a Tracy Porter pick 6 of 74 yards to seal the fate of Superbowl 44.
Loser. Reggie Wayne. Maybe the injury was worse than we knew, but Wayne looked uninspired, and wanting to be somewhere else it seemed all game long. Indy Defense. There’s an oxymoron.
Nuff about football.
Winner. Doritos. Is it me or was this by far the best ad. campaign of the day. From shock collar dogs turning the tide to a slap from a 4 year old, to a crazed Dorito maniac reacting to theft, to a Dorito filled casket replete with television, Doritos won the day.
Winner. E-Trade. Talking babies just never get old do they?
Loser. Go-Daddy. I know they’ve been banned from some stations and have had a hard time maintaining their sexy Go-Daddy girl persona, but this year’s effort was weak even with Danica in the mix.
Loser. Budweiser. Very disappointing array of commercials.
Winner. Google. Their first foray into Television advertising I actually liked. It reflected the company in a way that was true to Google. No models. No funny stuff. Just a carefully crafted commercial that I found refreshing.
Loser. Pants. From Dockers to Casual Office day, there was entirely too many bare legs being shown this year. ewwwwww.
And finally, The Best Advertisement of Superbowl 44…..and it didn’t even air until the 4th quarter. Audi’s “Green Police”, borrowing Cheap Trick’s Dream Police tune, this commercial was right on target, not to mention hilarious. Enjoy.















